Transformational communication processes

The more digital and technical our environment becomes, the more we look for orientation. Digital change means a flood of information, constant innovations and loss of privacy. What can keep us grounded? Some formerly fundamental, traditional sources of orientation such as print media or classic television are giving way to individualized digital services and have almost lost their role. Orientation in the digital age implies new educational demands on communication and cultural studies. With this book, Anabel Ternès von Hattburg lays the foundation for a new model of orientation that can keep us grounded within the digital transformation and that is based on transparency and critical questioning.

You’ll know more in 30 minutes!

Communication takes place on different levels, often on several levels at once. What the receiver reaches is often not what the sender would like to express. However, it is the receiver who decides on the effect of communication in the end. Therefore, effective communication always focuses on the receiver. This short and comprehensive guide uses many concrete examples to show how successful communication works, which basic communication strategies you can apply in your private and professional life and which effective tools you can use to ensure that your message reaches the receiver.