Managing change to avoid unwanted outcomes: the challenges of change management in marketing

13. Januar 2020

Title: Managing change to avoid unwanted outcomes: the challenges of change management in marketing
Published by: Marketing Review St. Gallen 30, S. 72 - 82
Release Date: 03.07.2014
Contributors: Ternès, A., Towers, I.
Genre:

Marketing Review St. Gallen 07/2014

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